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Identifying the E-commerce Platform Type for Your Online Store.

Success needs hard work. Don’t listen to these ‘get rich quick’ schemes.


When it comes to creating an online store in South Africa, one of the most important decisions you’ll make is choosing the type of e-commerce platform that will best support your business. There are several different types of e-commerce platforms available, each with its own set of features and capabilities. In this blog post, we’ll explore the different types of e-commerce platforms available in South Africa and help you identify which one will be the best fit for your online store.

First, let’s define what an e-commerce platform is. In simple terms, an e-commerce platform is a software application that enables businesses to create, manage, and operate an online store. These platforms provide all the necessary tools and resources to help you set up and run your online store, including shopping cart functionality, inventory management, and payment processing.

There are several different types of e-commerce platforms available in South Africa, including:

  1. Self-hosted platforms: These platforms require you to host your own website and purchase your own domain name. Examples of self-hosted platforms include Magento and WooCommerce.

  2. Hosted platforms: These platforms provide hosting and a domain name for your website. Examples of hosted platforms include Shopify and BigCommerce.

  3. Marketplace platforms: These platforms act as a marketplace for multiple vendors to sell their products. Examples of marketplace platforms include Amazon and Etsy.

  4. Subscription-based platforms: These platforms allow businesses to sell products or services on a recurring basis. Examples of subscription-based platforms include Birchbox and Netflix.

When deciding which e-commerce platform to use, it’s important to consider your business’s specific needs. For example, if you’re a small business just starting out, a hosted platform like Shopify may be the best option as it’s easy to set up and manage. On the other hand, if you’re an established business with a large product catalog, a self-hosted platform like Magento may be a better fit as it can handle a large number of products.


It’s important to note that when choosing an e-commerce platform in South Africa, you’ll want to make sure that the platform can support the local payment methods and currencies. Additionally, you’ll want to ensure that the platform can handle the logistics of shipping and handling orders within the country.

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