SE Cosmetics
E-commerce / Brand Development
Service / Technology
E-commerce
Connect product presentation, brand and transaction into one coherent buying experience.
What this service does
AJ approaches e-commerce as both a brand experience and a functional journey.
AJ approaches e-commerce as both a brand experience and a functional journey. Product presentation, navigation, content and the transaction path need to work together rather than behaving like separate layers.
01
Beautiful brand, weak shopping experience
Bring visual direction and the purchase journey into the same design system.
02
Product complexity
Structure product information and navigation so customers can find and understand what they are buying.
Capabilities
The exact mix is shaped around the project requirements and the wider AJ process.
01Commerce UXTechnology
02Product structureTechnology
03Storefront designTechnology
04E-commerce developmentTechnology
05Content implementationTechnology
06Responsive shoppingTechnology
Service process / 05
A clear engagement from first decision to handover.
Each phase creates a decision or output that moves the work forward without separating strategy, design and delivery.
See the full AJ process ↗01
Map
Understand products, customers, content and operational requirements.
- Catalogue
- Audience
- Requirements
02
Structure
Define navigation, product hierarchy and the purchase journey.
- Information architecture
- Product model
- Flows
03
Design
Create the storefront and product interface around the brand.
- UI
- Product pages
- Responsive
04
Build
Implement the commerce experience and transaction flow.
- Storefront
- Configuration
- Testing
05
Launch
Prepare content, QA the experience and release.
- QA
- Content
- Go-live
Related work
