Madam & Sir
Video Production / Photography
Service / Design
Video Production
Create moving-image content that belongs to the brand rather than sitting beside it.
What this service does
Video production is most effective when the art direction, message and wider brand system are already aligned.
Video production is most effective when the art direction, message and wider brand system are already aligned. AJ treats moving image as one part of a connected customer-facing experience.
01
Disconnected content
Align video with the brand system, campaign or wider communication direction.
02
Weak visual consistency
Use art direction to keep photography, video and digital content recognisably connected.
Capabilities
The exact mix is shaped around the project requirements and the wider AJ process.
01Creative directionDesign
02Video productionDesign
03PhotographyDesign
04Content planningDesign
05Post-production directionDesign
06Digital contentDesign
Service process / 05
A clear engagement from first decision to handover.
Each phase creates a decision or output that moves the work forward without separating strategy, design and delivery.
See the full AJ process ↗01
Brief
Clarify the message, audience, format and brand context.
- Objective
- Audience
- Format
02
Concept
Shape the visual and narrative direction.
- Concept
- Treatment
- Shot logic
03
Prepare
Plan the production requirements and content structure.
- Planning
- Assets
- Schedule
04
Produce
Capture and create the required content.
- Production
- Direction
- Capture
05
Finish
Refine, package and prepare the content for its intended channels.
- Edit
- Review
- Delivery
Related work
