SIWA Consulting
Brand Development
Service / Design
Premium Branding
Turn strategic direction into a distinctive identity system that can work across real applications.
What this service does
Turn strategic direction into a distinctive identity system that can work across real applications.
AJ treats branding as a system rather than a logo exercise. Identity, typography, visual direction and applications need to hold together across the places where people actually encounter the brand.
01
Inconsistent identity
Create rules and visual assets that remain coherent across corporate, environmental and digital applications.
02
Weak recognition
Build a distinctive visual language that makes the brand easier to recognise and remember.
Capabilities
The exact mix is shaped around the project requirements and the wider AJ process.
01Brand identityDesign
02Logo systemsDesign
03TypographyDesign
04Colour and visual languageDesign
05Art directionDesign
06Brand applicationsDesign
Service process / 05
A clear engagement from first decision to handover.
Each phase creates a decision or output that moves the work forward without separating strategy, design and delivery.
See the full AJ process ↗01
Discover
Understand the brand context, strategy, audience and existing materials.
- Audit
- Context
- References
02
Direction
Develop the visual territory and principles that should shape the identity.
- Creative direction
- Mood
- Design principles
03
Design
Build the core identity and supporting visual system.
- Identity
- Typography
- Visual system
04
Apply
Test the system across relevant physical and digital touchpoints.
- Applications
- Mockups
- Consistency
05
Codify
Document the system so teams can use it correctly.
- Guidelines
- Assets
- Handover
Related work
